communication system consists of the following fie basic components Sender Receiver Message Transmission Medium Protocol In the communication process, the sender is the individual who initiates a message and is also called the communicator or source of communication. The individual or the group of individuals who responds to the sender is called the receiver or audience. Sender and receiver Certain factors can complicate communication between a sender and receiver: Different beliefs, values, and personalities influence the way the sender and receiver perceive information. So senders and receivers may have different reactions to the same information. Various barriers to communication prevent a sender's message from being understood as intended. Examples include bad grammar and word choice, and the nature of the relationship between the sender and receiver.